The Author Growth Partner

Your book built the audience.
Now let's build the business.

Scale your course, cohort, certification, or membership — without burning out your list, compromising your voice, or spending all day dancing for the algorithm.

Book a strategy call

Trusted by best-selling authors and education companies

Flow Genome Project·Keith Ferrazzi·Mark Divine·Morning Altars·Connected Parenting·The KINN·Dr. Sam Rader·Paul Vincent

The Audience Equity System

If you're not careful, you'll lose your audience's trust while trying to extract value from them.

That's why we focus on audience equity: how to increase growth and trust at the same time.

Every marketing activity is judged against two questions:

Does it generate revenue?

Does it increase audience trust?

If it doesn't do both, we don't do it.

The complete growth engine
behind your education business

Five systems, installed and run for you — turning an existing audience, course, and expertise into a predictable $1M+ education business.

Audience Growth

We warm up and grow your audience through content and paid acquisition — bringing the right people into your world at scale.

Instagram strategy Short-form content Paid acquisition List growth

Audience Nurture

We build trust with your existing audience so that when you sell, it deepens the relationship instead of draining it.

Email strategy Newsletter planning Launch campaigns

Conversion

We build and optimize the path to enrollment — landing pages, offer, pricing, and the highest-converting funnel for your course.

Landing pages Offer positioning Pricing Application funnels Sales process

Infrastructure

We set up and run the back-end tech stack of your entire sales and marketing business, so nothing breaks at scale.

CRM Automation Reporting Launch systems

Strategic Advisory

We live on the front lines of what's working in the info space — so you get current strategy, not what worked three years ago.

Monthly strategy Launch planning Offer creation Business model design

Built for proven authors,
not first-timers

Our system works because you have an audience and something real to teach.

It's a fit if:

You're an author or thought leader with an engaged audience
You have a course, cohort, certification, or membership
You're doing at least $100K/yr in education revenue
You've had a successful launch and want to scale beyond it
You refuse to torch audience trust to hit a number

Our Track Record

Launches that move the needle

Eight years in the high-ticket education space. Over $9M generated for the authors and educators we partner with.

$0→1.8M+

Course Revenue

Connected Success

+4.5x

Launch Revenue

Morning Altars

+$300K

Launch Revenue

Connected Parenting

In Their Words

“He increased our revenue substantially and we have millions of new views on TikTok/Instagram, and tens of thousands of new followers.”

Barrett Kolari Co-Founder, Connected Parenting

“We worked on and revamped our Teacher Training course and saw a major increase in revenue and community growth.”

Day Schildkret Founder, Morning Altars

“We've done 3 six-figure launches the past 5 months and Lucas was pivotal to making it happen. He's grounded, data-driven, and will keep your brand voice in integrity as you scale. Highest-impact team member I've worked with in the past 20 years!”

Jamie Wheal Founder, Flow Genome Project
Author, Stealing Fire & Recapture the Rapture

About the Founder

Lucas Cohen

I started AuthorCMO because I saw brilliant authors hit the same wall: a proven book and audience, a successful launch or two — and then a plateau, with no clear way to scale that didn't risk the trust they'd spent years earning.

So I built the Audience Equity System: a way to grow revenue and trust at the same time. After dozens of launches with bestselling authors, every decision we make is judged against both — does it sell, and does it deepen the relationship.

Your book built the audience.
Now let's build the business.

Your first launch worked.
Now what?

The Audience Equity System