Course Launch Marketing

Your precision
course launch partner

We help thought leaders build high-converting funnels that turn audiences into enrolled students.

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$9M+
Revenue Generated
30+
Launches Managed
8 years
In the high-ticket course space

Trusted by bestselling authors & education companies

What We Do

Everything you need to
launch and scale

End-to-end course marketing, from a student's first click to enrollment.

Landing Page Design

We'll design and create your course landing pages to get your ideal clients eager to train with you. We've spent years iterating on course landing pages, so we know what moves the needle and what doesn't.

Marketing Tech Setup

We'll set you up with best-in-class, easy to use software that integrates seamlessly. (No more hiring developers to make simple changes).

Stats & Performance Analytics

Arguably the most important part of growing your enrollment. We'll meticulously track dozens of metrics to measure your business health and use that to directly inform your strategy.

Facebook & Instagram Ads

Precision-targeted campaigns that reach your ideal students. We manage budgets from $5K to $30K+/month.

Email & Sales Copy

If you already have an audience that loves your content, we'll help you structure your copy with proven methods that align with your brand, voice, and values.

Sales Consulting

This one's nuanced, and few people get it right. We don't do "salesy" techniques. Sales calls should be based in integrity, and leave the other person feeling great on the other end (not pressured into buying). We'll show you how.

Client Results

Launches that
move the needle

With over 8 years in the high ticket course space, we've helped drive over $9M in sales.

$0→1.6M+
Course Revenue

Took a brand-new course from zero to seven figures, building the entire marketing infrastructure and sales system from the ground up.

Connected Success
+4.5x
Launch Revenue

Overhauled the full funnel — ads, landing pages, and email sequences — to multiply launch revenue while increasing owned audience.

Morning Altars
+$300K
Course Launch Revenue

Built a viral social-first funnel that drove organic reach, decreased ad costs and converted views into course enrollments.

Connected Parenting
Our Process

Four phases.
One outcome: growth.

A battle-tested methodology refined across dozens of launches.

01

Diagnose

We audit your current funnel, audience, and positioning.

02

Architect

We design your launch system — landing pages, ad strategy, email sequences, and sales process.

03

Execute

We build everything, launch campaigns, and manage the entire operation.

04

Optimize

Post-launch, we analyze every metric, run tests, and refine.

Lucas Cohen — Founder of AuthorCMO
About the Founder

Lucas Cohen

I started AuthorCMO because I saw brilliant authors and educators struggling with the same problem: they had transformative content but no engine to get it in front of the right people.

After managing dozens of course launches, I built a system that takes the guesswork out of scaling education businesses. Every funnel, every ad, every email is built on data and experience.

30+ Launches FB/IG Ads Specialist Funnel Architecture
Let's Talk

Ready to scale
your course?

Tell us about your program and we'll show you exactly how we'd approach the launch.

lucas@authorcmo.com