The Author Growth Partner

Your book built the audience.
Now let's build the business.

Scale your course, cohort, certification, or membership — without burning out your list, compromising your voice, or spending all day dancing for the algorithm.

Book a strategy call
$9M+
In Client Revenue
30+
Launches Managed
8 Years
In the High-Ticket Course Space
Trusted by best-selling authors and education companies
Flow Genome ProjectKeith FerrazziMark DivineMorning AltarsConnected ParentingThe KINNJulian TreasureDr. Sam RaderPaul VincentUVSM PublicationsBreath Body TherapyAlchemy Sales Coaching
In Their Words
“He increased our revenue substantially and we have millions of new views on TikTok/Instagram, and tens of thousands of new followers.”
Barrett Kolari
Barrett Kolari Co-Founder, Connected Parenting
“We worked on and revamped our Teacher Training course and saw a major increase in revenue and community growth.”
Day Schildkret
Day Schildkret Founder, Morning Altars
“We've done 3 six-figure launches the past 5 months and Lucas was pivotal to making it happen. He's grounded, data-driven, and will keep your brand voice in integrity as you scale. Highest-impact team member I've worked with in the past 20 years!”
Jamie Wheal
Jamie Wheal Founder, Flow Genome Project
Author, Stealing Fire & Recapture the Rapture

Your first launch worked.
Now what?

You proved demand with one or two cohorts, but the numbers flattened — and you don't know how to grow from here.

The Audience Equity System

If you're not careful, you'll lose your audience's trust while trying to extract value from them.

That's why we focus on audience equity: how to increase growth and trust at the same time.

Every marketing activity is judged against two questions:

Does it generate revenue?
Does it increase audience trust?

If it doesn't do both, we don't do it.

The complete growth engine
behind your education business

Five systems, installed and run for you — turning an existing audience, course, and expertise into a predictable $1M+ education business.

01

Audience Growth

We warm up and grow your audience through content and paid acquisition — bringing the right people into your world at scale.

Instagram strategy Short-form content Paid acquisition List growth
02

Audience Nurture

We build trust with your existing audience so that when you sell, it deepens the relationship instead of draining it.

Email strategy Newsletter planning Launch campaigns
03

Conversion

We build and optimize the path to enrollment — landing pages, offer, pricing, and the highest-converting funnel for your course.

Landing pages Offer positioning Pricing Application funnels Sales process
04

Infrastructure

We set up and run the back-end tech stack of your entire sales and marketing business, so nothing breaks at scale.

CRM Automation Reporting Launch systems
05

Strategic Advisory

We live on the front lines of what's working in the info space — so you get current strategy, not what worked three years ago.

Monthly strategy Launch planning Offer creation Business model design

Built for proven authors,
not first-timers

Our system works because you have an audience and something real to teach.

It's a fit if:

Our Track Record

Launches that move the needle

Eight years in the high-ticket education space, leading marketing on launches that have generated over $9M for the authors and educators we partner with.

$0→1.8M+
Course Revenue
Connected Success
+4.5x
Launch Revenue
Morning Altars
+$300K
Launch Revenue
Connected Parenting
See more client results
About the Founder
Lucas Cohen — Founder of AuthorCMO

Lucas Cohen

I spent 6 years working with two bestselling authors in the leadership and peak performance space. I started out as an intern, learning everything I could about the back end of a digital, education-based business.

Over the years we hired different marketing agencies to launch our courses. After learning a ton from each one, I stepped into leading marketing for the entire company as CMO – doing over $1M in course revenue each year.

In early 2023, I started taking on new clients, aiming to test if the marketing principles I learned over the past 6 years work for other authors too. After multiple successful course launches, I'm happy to say – they do. Now, we're rapidly onboarding new authors to grow their course-based businesses.

Let's Talk

Ready to scale
what you've built?

Tell us about your audience and program. On the call, we'll map exactly how we'd grow revenue and trust together.

Book a strategy call